From Idea to Impact: How Can Startups Create a Lasting Change
A dive into the world of impact-focused entrepreneurship, taking the Bakksy story as an example.
We live in a world where everything is developing at an unprecedented pace. New solutions for various services are emerging almost daily, providing fresh opportunities and simplifying processes for people.
But what about the people? Are they keeping pace with these rapid developments? Are they developing their knowledge as fast? Or at least at half that pace?
People can now check their account balances, transfer money, and pay bills with just a few taps on their phones.
But at the same time, statistics of financial literacy provided by GFLEC, are not encouraging. Let’s take a look at some numbers:
- 60% of adults in the US own a credit card
- only 57% of them have a grasp of basic financial concepts
- younger adults in Central and Eastern Europe are not saving enough for their retirement
- 53% of those who don’t save showing a lack of understanding of basic financial concepts.
We are often told that a better future awaits the next generation. But we must remember one thing:
a better future will not come by itself.
The Impact Trend
In the world of startups, making an impact has become the buzzword. But what does it truly mean, and how can we determine whether a company is genuinely making a difference or merely speaking about it?
Measuring Impact
Impact companies create products or offer services that benefit society or the environment. However, it’s not enough to just have good intentions. It’s essential to show, measure, and prove the positive effects, often linked to the UN Sustainable Development Goals (SDGs) and the underlying targets.
Let’s explore the connection between impact companies and people’s relationship with money. By delving into this, we can better understand how startups are revolutionizing not only industries but also our personal finances.
How Does Impact Companies Change the World of Finances
The first step to improving people’s relationship with finances is education. We must make financial literacy as easily accessible as possible. And abundant in the information space, like celebrity gossip.
The second step is Bakksy.
Bakksy’s Solution to Democratizing Investment
Bakksy is not your ordinary investment app.
It goes beyond simply providing investment opportunities and combines education with the ability to unlock invested money for daily purchases.
Thus, we are creating a unique experience that improves people’s relationships with money and unlocks their opportunities. And it changes the investment game once and for all.
How Did Things Work Before Bakksy?
Investing traditionally includes not only opportunities but also limitations:
- possible income in the future
- losing quick access to your money in the present
It means that urgent needs could lead to losses if most of your funds are invested in something.
How Will Things Work After Bakksy?
Bakksy provides constant access to invested funds without having to sell assets. This feature gives people the confidence to invest actively, freely, and for the long-term.
By marrying education and easy access to invested funds, Bakksy makes investing available to the general public.
This move is revolutionary, and its impact on the financial world will be far-reaching. That’s how we will create the necessary change to democratize investing for all.
Final Thoughts
A better future will not come by itself. But it’s in our power to make it happen.
The gap between financial services and financial literacy among the general public is significant. The more financial services develop, the more difficult it becomes to ignore this gap and the more harmful it can be to people’s lives.
It’s the responsibility of fintech startups not only to build successful businesses but also to create a positive impact on the world and its people.
That’s why at Bakksy, we have taken up the challenge. By educating people on the fundamentals of finance and investment, we are democratizing investing and providing people with the opportunity to achieve financial independence, no matter their background and level of knowledge. We got them all.